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Direct marketing is something that is hardly new to us. Salesman spreading folders, ads on television and getting different letters involving promotions are something everyone is familiarly sick of. Although the concept of direct marketing online is new, we have already seen the use of it in the recent past. This has made direct marketing online the ultimate marketing tool and now in the process of replacing the conventional marketing techniques.

A majority of marketers appear to choose direct marketing online as against conventional methods of marketing. One of the obvious reasons is that direct online marketing is one of the cheapest techniques. Marketers also appear to be of the view that online direct marketing is cleaner to be cautiously pointed to the niche market making it a more competent and refined tool. There is a greater return for the marketers who use social networking for direct marketing as there is a growing trend towards everyone taking part of a social network.

However, not everyone seems to be of the same opinion regarding the effectiveness of direct marketing online. Criticisms of the concept say that it is not wise to directly use the net for marketing but on contrary they are of the view that, it should be applied only in order to paint a sounder image of the product and of the company. They especially frown on the use of social networks for marketing purposes.

Well like it or not direct marketing online appears to be here to stay. You can well realize the truth of that statement when you go and open your email inbox everyday. Spams are a direct marketing method considered as a nuisance. It is unsure whether this type of carpet bombing fashion direct marketing online movements are competent but unfortunately organizations appear to be hell bent on acting on it.

The very concept of direct marketing online since recently seems to be entwined with words such as permission based. One does not need the IQ of Einstein to grasp the meaning of the word and it should be remarked by marketers that permission based direct marketing online movements are likely to be more capable.

It could be most capable if direct and online marketing is used as a part of an integrated marketing campaign used with several other direct marketing tools that would help reap the full benefits of this complicated marketing concept.