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During a recent review on online business services at econsultancy.com, it was revealed that blog reading and social network activities represent the fourth most popular activity online, even more interesting than e-mail. As much as 10% of all the time spent on the Internet is spent on social media sites! As a measure of the importance of social media sites, search engine giant Bing revealed that second in its list of the top 10 world trends for the year was Twitter. If this doesn’t show you how important social media is in our collective lives, what will? We have already indicated that Facebook is essential and we suggest that you must pro-actively figure in Twitter to your lives as well.

Twitter has been widely referred to as a micro-blog and has really found its own niche. Pretty much everyone now knows that you can send status messages of up to 140 characters through Twitter and this has really caught the interest of the business world. It is possible to notify clients about special deals, to handle customer relationship matters and to exhibit a sense of visibility that was previously unheard-of.

You need to think quite creatively about your Twitter presence and understand that innovation will help. Those who are serious about this medium create a targeted background design rather than the generic offering, set up their profiles and links correctly and really consider how to build followers. It is possible to accurately target followers (using keyword research and other tools) who have a vested interest in your particular niche. This, like Facebook, requires regular maintenance and management for best effect. You should allocate time, ideally again on a daily basis, to create meaningful messages, a.k.a. tweets, and interact with others through direct messages. If you think this is quite a lot of work, just realise that a majority of corporate members do not meaningfully interact through these mediums, and you can set yourself apart. You should aim to be one of the educated few, who really take advantage of what this fantastic medium has to offer.

The world of Internet marketing is obviously dynamic, but it has changed almost beyond recognition in the last few years. Web 2.0 heralded the arrival of the social media revolution and this changed the very mindset of marketers online. These days you must put every effort you can into making a good name for yourself through a subtle and more considered approach, branding yourself as expert in the field. It is never advisable to try and hard-sell on Facebook and Twitter or other social media channels, and you should be very careful! In addition to your main sales hub, why not set up a blog to feed into it? By linking between your blog and your main sales hub, even if it means creating a subdomain within your website development to host the blog, you maintain separation while also taking into account potential sales.

Consider your core operation. Education is critical as you expose your products or services to prospects. You may know how great your offerings are and may be convinced that they represent a great bargain for people out there in the real world. However, you need to convince others and this is where you must establish yourself and your organisation as experts. Create and maintain a well-designed, professionally presented blog. Generally, website development platforms such as WordPress are invaluable here, or you could choose to set up a content management system to start off with.

Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!