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What do you know about keywords? Essentially, they educate the search engines about your content. However, using too many is a bad thing. Learn about keyword density and how to mix and match for the perfect combination.

Besides straightforward keywords and appropriate density, there are other ways to optimise. Use keyword phrases. Nowadays, many keywords have become commonplace. For example, if you put “chocolate” into a search engine, you will get millions of returns. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.

Instead of doing this, they will approach it differently. As an example, they might enter “chocolate peanut butter candy.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.

A Keyword Myth.

When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. Your mind says that if such and such keyword is the one you should be using to attract customers, then it should appear everywhere. So far, you are right.

This next part is where many veer off the track. Putting them everywhere doesn’t necessarily mean stuffing your content like a keyword burrito. At one time, you may have gotten away with that, but search engines have evolved much like anything else. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is keyword stuffing.

Learn About Keyword Density.

A search engine is a complicated mix of algorithms that the average person won’t ever hope to understand. All we know is that it tells the bots to do their thing and they do it. They search for keywords that are entered into the search box on thousands and thousands of sites, blogs and the lot, indexed all over cyberspace.

Keyword density is a measure of how many of those particular words appear within text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.

Search engines do not think this way however, and have their own ideas about correct density. Today the figure can be as low as between 1 and 3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most tend toward the lower range here to be safe. After all, if you encountered the same keyword 15 times in a 500 word article you would likely think this to be strange, depending on the subject matter.

The keyword density also considers the number of words in the targeted keyword. Long tail online business marketing has become popular and can further focus your content and website for a larger, well-defined market.

But keyword density also works for your website development in general. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.

Michelle Dale is The Managing Director of Virtual Miss Friday, a state-of-the-art Executive Virtual Assistant Service which assists businesses and individuals with every aspect of their enterprising requirements. Do you want to explore these inspiring online business building success strategies? Contact VMF Now!