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Cheap advertising with little effort makes the main advantage of article marketing. The content is submitted to directories either individually or by using an article submission service. Articles can be submitted manually or automatically, although preference goes for the manual type since it ensures better search engine rankings.

With an article submission service, you will get your web content disseminated on more than 500 directories, which definitely brings a very high market exposure. If you shop around for a company to work with, you will see that the offer is pretty varied. And other than the regular article submission service extra features can be included in the package, such as access to ping directories, RSS submission or blog posts. The extra services usually come for free if you sign a contract for a comprehensive article submission service.

Do check the terms and conditions as well as the requirements before you decide for an article submission services. The contract regularly follows the application or the filling in of an order form. The average article length is 350 or 400 words. Pay great attention to the links you include in the text. Directories impose limitations, which means that you have to comply with strict regulations. The author bio box or the resource box will normally include two or three links.

If you use an article submission service, your name will be specified at the bottom of the page together with the submitter’s. If an article cannot meet a certain category and the quality of the content is not too good, then, it may not pass approval. The good part is that with an article submission service, you open lots of niche directories that you didn’t know that they existed. Finding them is the provider’s job, not yours.

Depending on the company you work with, you may or may not receive reports. The quality of the service does not depend on this, since you may only receive notifications. In fact, many companies do not want to waste time with reports when they have more serious business to see to. Anyway, article submission takes a while before it becomes efficient. Once it gets approved in the directory, Google indexation follows. All in all, your business exposure will start to improve in the three or four months following article submission.