Marketing for Retail Jewelers
In todays tough economy jewellery storeowners need all the help they can get to make sales and increase profit. While many jewelers sell fashion jewelry that area of the market is a luxury and plenty will find reasons not to buy high-priced pieces. On the other hand engagement bands and wedding bands are an absolute must-have for any couple marrying and theywill find a method to make theacquisition.
If you have expertise in marriage and engagement rings you ought to have promotions that not only make you stand proud of the crowd but give your clients one more reason to return to your shop.
As a retail jeweler selling wedding bands for over twenty years I know the two items on top of awedding couples list are the rings and honeymoon. What if you might add Free three day Honeymoon getaways with every acquisition or offer amazing $49.00 cruises to your customers. Even Resort Villas in France for only $400.00 per week.
A few of the Offers
- Exclusive Members Only Offers
- Low Cost Setup
- Discounted Flights On All Airlines
- Honeymoon Registry
- All Inclusive Resort Packages
Think about it. Simple place an easy to see poster or postcard with a few sample prices and collect as they book travel. It is like having a whole business franchise for around $300.00 that can pay for itself ( forever ) with 4 sales.
If this sounds interesting to you have a look at my photography promotion site. The site was designed for photographers servicing marriage clients but my plan works just as well for retail jewelers.
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