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The trick is to make the incentives for each party different, and make the incentive for the carrier greater than the one for their friends. This has the effect of motivating each friend to then become a carrier.

Using Ebooks for Affiliate Marketing PPC

Let us discuss of all the ways that an e-book could fit into an affiliate marketing business.

If you’ve been delving into affiliate marketing at all, you’re no doubt aware of the viral potential for e-books, first of all as affiliate products. It’s the affiliates who make them viral, after all, passing the word about the product to their website visitors, e-zine subscribers, and clients, in hopes of earning a commission from a sale.

Then, reseller licensing of the e-book product, or allowing those who buy the books to give them away, adds another viral layer to the promotion. In either case, there’s now even more incentive for the book to be pushed along. Free PPC Affiliate Tips

The possibility of re-branding the e-book (that is, customizing certain portions of it, or changing the affiliate link coding so that the current host of the download can gain from the affiliate commissions) also adds pass-along momentum. Re-branding might be offered for a low cost or even for a free Ebook.

Let me explain the concept of re-branding further. If you’ve created a useful Ebook which also promotes your products or services and where affiliates can change the links in your book to point to their affiliate links, you can let your affiliates give this book away to their visitors and subscribers, so that they are giving their visitors something useful and they have the chance of selling your products to them as well.

A merchant’s affiliates, or an affiliate’s sub-affiliates, could use their own links instead of the author’s. If there’s another goal that overrides the affiliate commission, or perhaps if only some of the affiliate links will be re-brandable, or the downloader who re-brands a link will have to purchase the product first in order to use or evaluate it, then the loss of immediate affiliate commissions can be amply made up for by the viral spread of the book.

Free as well as “for sale” ebooks might be used by affiliate merchants to promote their offerings. An e-book can be a report, a catalog, a sales presentation, a detailed list of features, and so much more – the possibilities are endless. It could be whatever that is helpful to your visitor and your customer. It can contain graphics, hyperlinks and, with some compilers, even animated graphics and multimedia stuff.

You might create e-books around a subject that pertains to your affiliate program/s. Your affiliates can then create “adjunct” e-books around your program offerings. For instance, a businessperson whose core is consulting of some kind might produce a book that elucidates the importance of his service in achieving clients’ greater success. Another could write a book on how to use her product to its fullest advantage. Or an in-depth discussion of an interesting issue could lead into a mention of the product or service “in the background”.

Either an affiliate or a merchant can use downloadable ebooks to enhance the attractiveness of his/her website or ezine, of course, as an incentive, or to engender a feeling of trust in his/her visitors/readers, by providing good information and advice therein.

This technique certainly trains affiliate program merchants to help their affiliates to become more acquainted with viral marketing. Using ebooks as a source of affiliate viral marketing can only increase traffic and in turn profits for your website.

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