Business Change Management: Social Networking, Wrong Attitudes and Business Change
Web 2.0 social networking sites such as Twitter, LinkedIn, and Facebook can be extremely helpful tools in the present business climate. They can be used to keep business associates in the loop about current occurrences in real time. They supply a venue to join with possible customers, polish a digital rolodex, and exchange concepts. LinkedIn provides forum space for this last purpose. For the change facilitator, this could be a golden opportunity to compare notes with others involved in the business change profession.
One massive benefit of forums is they can serve as sounding boards to stop the development of tunnel vision. It can be simple to get locked into one modality regarding business change, but sound feedback from other business change facilitators can show unknown weaknesses. Unfortunately, with the advantages that social networking sites offer come the inevitable disadvantages. Forums can easily turn into gripe sessions that may effect or represent biases in the work environment.
A common complaint among business change pros is that executives get in the way of the method. When this attitude is continued in social networking it can bleed into the change facilitator’s interaction with their customer. This creates an antagonistic working relationship that’s less certain to produce a successful business change.
Like any generalization, the idea bosses get in the way does not stand up to evaluation. There will be the occasional manager that is against the business change process and works to derail it. These managers shouldn’t be considered representative. A change facilitator would not have been brought into the picture if the customer wasn’t significant about the process. Executives have more than one concern when it comes to the business change process.
They are required to consider the creation of a successful change and keeping the business moving. Change projects tend to be disruptive and can be laborious affairs, but consumers must be supplied with products or services. Chiefs must balance the needs of both the business change and the business at hand. While they may appear to be obstructing the method, it is critical for the change professional to bear in mind the antagonistic desires managers are handling in the process.
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