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To the dismay of the old school copywriters, video sales pages, when used properly, outperforms text alone.

Here are just a few popular examples:

• Infomercial - Think Sham Wow and Snuggie

• QVC review

• Direct Sales Pitch

• Parody Video

• Product Review Video

• Product Description/Features Video

Decades of TV infomercials and billions of dollars in sales are further proof. YouTube and other video sharing sites are, perhaps, an even more obvious example.

For best results, videos used for the purpose of sales pages or marketing should be no longer than four minutes, with a minimum of 30 seconds. The reason for this is that attention spans online are vert short, with a million different things competing for attention, so direct, memorable, yet to the point is crucial.

They know you’re selling them something and they are looking for a reason to leave. Getting attention automatically becomes more difficult.

When you make a Our Video Marketing Course video for your sales page or blog, and it is not a content (learning) based video keep it short and try using the A-I-D-A or “AIDA” method.

That’s Attention, Interest, Desire, Action

Another way to put it is Problem - Agitate - Solution. That is, raise a Problem that resonates with your market, Agitate the problem by pointing out how this problem affects your market, provide the Solution to the problem.

Of course, the solution is your product or service.

We focus on taking you step-by-step to simplify the process of writing scripts in Module 2 of The Quick Video Marketing course.

In the world of video marketing, candid or unscripted sometimes works best - consider the popular old “BluBlocker” TV commericals from Joe Sugarman. They actually acted as product demonstrations of the BluBlocker sunglasses from “ordinary people.” These diffused skepticism because of the real-life testimonials of people reacting positively, even surprised by how great the could see in the sunglasses. The reactions were genuine and were extremely effective in selling millions of dollar for the BluBlocker brand.

I met Joe back in October of 2008 at the Four Seasons in Maui, and he’s still got it.

Here’s the bottom line: Product demonstrations, coupled with proof and testimonials, you’ll see outstanding results. Just remember to do it congruently and with integrity.

Still think video is over your head? The Quick Video Marketing course even covers how you can tap into video and not every have to show your face, if you’re hesitant to do so. Sound easy? That’s because it is.

Visit QuickVideoMarketing.com/videoprofits.html for our free 40-page Video Marketing Report.