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Want to know how to waste every small business advertising dollar you spend? Just keep spending your advertising dollars and don’t track how your customers are learning about you and your business. Just keep putting money out and out and out and don’t bother to figure out how your advertising dollars are bringing [...]

Jumping into the marketplace isn’t the simplest of decisions for any business. Any business considering this tactic should carefully review a variety of key factors, and as corporate management training dictates, every detail is essential for determining the plan which is to be undertaken in the pursuit of additional market share. Decisions such as when, [...]