We have heard in recent times from many of the larger pharmaceutical companies, who tell us how they predict pharmaceutical marketing will change as we go forward. The United States Congress is pushing these companies to tell them how much they pay healthcare professionals as part of their marketing initiatives, during the process of selling [...]
If you are a business owner, you should be prepared for success when outsourcing one or more business processes. To ensure success with the BPO strategy, companies need to ensure meticulous preparation.
Executives looking after BPO transition must also consider ORM before working on the outsourcing strategy. ORM is “outsourcing relationship [...]
The 80/20 rule is a metric used within the business world which reveals that fully 80% of all business can be attributable to only 20% of the actual clients. This can be the subject of conjecture and certain clients are always seen as more important by the pharmaceutical company, due either to their pure volume [...]
Not all clients are created equally and pharmaceutical companies realise that they may not treat them all with a similar approach, due to the competitive nature of this environment. If a particular client is very dominant, has a high level of transactions or is otherwise strategically important, they should be treated specially. As such, key [...]