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It’s going to be difficult to survive in the pharmaceutical sales industry. Hardly the same approach to the role of sales and marketing “at the sharp end,” and more than likely a complete re-evaluation of the way that pharmaceutical marketing training is structured. For far too long now, conventional methods of engagement have been celebrated, [...]

Direct marketing is something that is hardly new to us. Salesman spreading folders, ads on television and getting different letters involving promotions are something everyone is familiarly sick of. Although the concept of direct marketing online is new, we have already seen the use of it in the recent past. This has made direct marketing [...]

Being an entrepreneur is more challenging than ever. It’s difficult to stay ahead as the little guy. Large corporations have access to marketing experts and big budgets while internet companies have lots of tricks to channel online traffic to their websites. But don’t file for bankruptcy just yet. In addition to the traditional strategies of [...]