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Customer contribution must become a more important metric, when key account management designation is under consideration. It is no longer acceptable for traditional measures to be used and the pharmaceutical consultant must tell senior management that it needs a better definition of a client’s contribution. There certainly was a time when money was not as [...]

Pharmaceutical companies understand how tough life can be. They have to answer to many different “bosses,” not all of whom really have anything to do with driving their bottom-line sales. While they are trying to generate and develop meaningful relationships with the most important clients while determining how best to handle key account management, they [...]

Did you know how many pro-bloggers reached the level they did? It is because they had a fixed action plan for their website. They were ready to proceed towards creating a money making blog for them by following an organized path. You too can do the same. All it takes is a little patience and [...]