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Customer contribution must become a more important metric, when key account management designation is under consideration. It is no longer acceptable for traditional measures to be used and the pharmaceutical consultant must tell senior management that it needs a better definition of a client’s contribution. There certainly was a time when money was not as [...]

Success with Internet marketing is fairly easy if you master the process and define a clear website marketing strategy. Setting up a blog is straight forward. The key success with blogging is to make sure readers and search engine find you. To establish and reinforce you presence online you need to integrate to major components [...]