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The pharmaceutical company is constantly trying to make sure that it has the right sales people at its disposal and must pay a lot of attention to how it attracts, motivates, handles and manages them. The company itself has a significant reputation in the marketplace and has allocated certain resources to the development of its [...]

It is fair to say that, economically, a pharmaceutical company’s bottom line requires it to sell products competitively, but a larger viewer should also be taken. The company occupies a key position, from a marketing perspective, between the government and other regulators and ultimately the patient. There is a complex understanding and relationship between all [...]

Few industries are as competitive or are as subject to complex external dynamics as the pharmaceutical and healthcare fields. While a pharmaceutical company strives to be on top, it must at the same time push the boundaries without overstepping, satisfy the best scientists available, deal with government restrictions and be successful economically. Faced with so [...]