We have heard in recent times from many of the larger pharmaceutical companies, who tell us how they predict pharmaceutical marketing will change as we go forward. The United States Congress is pushing these companies to tell them how much they pay healthcare professionals as part of their marketing initiatives, during the process of selling [...]
So much is at stake, that senior management should really focus on the organisation of the company’s sales force, being fully aware of its effectiveness and be ready to make changes whenever necessary to maximise performance; it’s not acceptable to take a back-seat approach to this type of organisation any more, if a company is [...]
In this day and age, pharmaceutical consulting firms provide a strategic service for companies involved in this dynamic industry and provide a crucial extra element as the company battles through uncertain times. Generally, pharmaceutical consultants are industry experts and have often assumed key roles in other areas within the healthcare industry before joining the consulting [...]
It is fair to say that, economically, a pharmaceutical company’s bottom line requires it to sell products competitively, but a larger viewer should also be taken. The company occupies a key position, from a marketing perspective, between the government and other regulators and ultimately the patient. There is a complex understanding and relationship between all [...]
The healthcare system represents an extremely complex dynamic and due to its size can be a primary driver of a country’s economic engine. There are many different incentives and restrictions governing the use of an individual pharmaceutical product and many different agendas along the way. Before a pharmaceutical products can be brought to the market, [...]