The main places where you may well see table top display boards includes trade shows, trade fairs, business sales and marketing seminars, chamber of commerce meetings, big malls, near the checkout counters and so on. No matter the location or the content of the displays, the goal is straightforward: to be able to easily [...]
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Good web design is something often talked about but little understood. A lot of companies regard having a website as a fundamental in their overall sales and marketing strategy. One of the things that must be done when any new business gets started, along with designing a logo, printing the letterheads and printing the [...]
It’s going to be difficult to survive in the pharmaceutical sales industry. Hardly the same approach to the role of sales and marketing “at the sharp end,” and more than likely a complete re-evaluation of the way that pharmaceutical marketing training is structured. For far too long now, conventional methods of engagement have been celebrated, [...]
We have heard in recent times from many of the larger pharmaceutical companies, who tell us how they predict pharmaceutical marketing will change as we go forward. The United States Congress is pushing these companies to tell them how much they pay healthcare professionals as part of their marketing initiatives, during the process of selling [...]