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Want to know how to waste every small business advertising dollar you spend? Just keep spending your advertising dollars and don’t track how your customers are learning about you and your business. Just keep putting money out and out and out and don’t bother to figure out how your advertising dollars are bringing [...]

What makes a customer purchase a product or service? One answer could be classic salesmanship on the part of the salesman working with that customer. But what entails classic salesmanship? Classic salesmanship includes getting to know the customer and discussing how they can benefit from a product or service. The salesman [...]

Let’s not cut around any corners, and get right down to business. Rather than focusing on their customers and answering the number one question they have, “What’s in it for me” (WIIFM) many small businesses unknowingly commit the number one sin in small business advertising, talking about themselves or their business. The primary [...]