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Lesson 4 - Questions and Answers (1)

 

What is a website?
What is a web page?
What is HTML?
What is a Title?
What is website promotion?
What is a Search Engine?

1. What is a website?

A website is the entire collection of web pages and other information (such as images, sound, and video files, etc.) that are made available through what appears to users as a single web server. Each website contains a homepage, which is the first document users see when they enter the site. The site might also contain additional documents and files. Each site is owned and managed by an individual, company, or organization.


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2. What is a web page?

A web page is a document displaying some piece of information. It is a file of information made available for viewing on the web and seen by the user as a page of information on the screen. Usually, it contains text and specifications about where images or other files are to be placed when the page is displayed by a browser. A webpage (also spelled - Web page) is part of a Web site. You can think of a Web site like a book that arrives a page at a time as you request each one. Each page of this book is an individual HTML file with its own Web address. Webpages are usually in HTML/XHTML format (the file extensions are typically htm or html) and with hypertext links to enable navigation from one page or section to another.

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3. What is HTML?

Hyper-Text Mark-up Language is the common coding used to create websites that can be read by Internet browsers (such as Microsoft's Internet Explorer and Netscape's Navigator). Part of the HTML coding for a website should include the meta-tags required for search engine optimization. With this online website builder, however, you do not need to learn any HTML




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4. What is a Title?

The title of a page is what you see on the title bar or top bar of the browser, ie., the top-left corner of the browser. Titles are very critical elements for search engines. Title reflects the subject of a page in about four or five words. While creating your pages, include the most important keywords in the page title. The most important string a search engine reads is your page's title. This is the title appearing on the top bar of your web browser and also listed under the menu when you bookmark a site. If a keyword(s) in a search query are found in your page's title, it will be indexed ahead of those sites containing the keyword in the body text only. The search engines consider this the best description of your web page's content and index it accordingly. Therefore, always use the most powerful and relevant keywords in your pages title.


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5. What is website promotion?

Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as content development, search engine optimization (also known as SEO), and search engine submission, are used increase the traffic to a site.

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6. What is a Search Engine?

Internet search engines (eg Google, AltaVista) help users find web pages on a given subject. The search engines maintain databases of web sites and use programs (often referred to as "spiders" or "robots") to collect information, which is then indexed by the search engine. Search results are displayed according to the keywords entered by Internet users. It is a web search tool that automatically visits websites (using crawlers), records and indexes them within its database, and generates results based on a user's search criteria. Submitting a website to a search engine usually requires just the page URL (and often an e-mail address) and optimization techniques are essential for a website to be indexed and ranked appropriately by search engines. Best examples of a search engine are Google, AltaVista and Lycos.

 

Stay tuned for lesson 5...

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