Lesson 5- Questions and Answers (2)
What
is a Directory?
What
is Search Engine Optimization (SEO)?
What
is Search Engine Submission?
How
can I get my site listed in Search Engines?
How
can I make my pages easy for Search Engines to index?
What
is Search Engine Marketing?
A directory is catalogue of websites classified by categories. Unlike search engines, submitted websites are reviewed by a human editor. Directories maintain ordered lists of websites. Best examples of a directory are Yahoo and the Open Directory Project. It is a web search tool compiled manually by human editors. Once websites are submitted with information such as a title and description, they are assessed by an editor and, if deemed suitable for addition, will be listed under one or more subject categories. Users can search across a directory using keywords or phrases, or browse through the subject hierarchy.
Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. It is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
It is the process of notifying search engines or directories about a website. Every search tool has a form to enable the submission of websites, varying from a simple URL address (for a search engine), to more detailed information (for a directory). Submissions may be made manually or by using automated software, although the former method is generally accepted to be more effective for search engine placement. Official Site builder has a set of tools to help you promote your website.
To be listed in search engines, you need to submit your site's information to the respective search engines. Some may register your website instantly and others may require several months. Most of the main search engines and directories now require a fee to review your website in a timely manner. The fee guarantees that your site will be reviewed within a date limit (usually 24 hours or one week) but still does not guarantee that your site will be accepted.
11. How can I make my pages easy for Search Engines to index?
Search engines follow a set of rules, known as an "algorithm"
to rank sites. Exactly how a particular search engine's algorithm works
is a closely-kept trade secret. However, all major search engines follow
the general rules (frequency of a keyword in a web page, meta tags, the
number of links that point to your site, content, etc.). So in order to
get your pages listed easily in search engines, use appropriate meta keywords,
meta descriptions and text consistent with the meta tags. Updating your
web pages frequently, adding content (about a product, event, location,
etc.), exchanging links with other websites etc. help increase your visibility
in the search engines.
The term used to describe the range of marketing techniques required to make a website visible on search engines and directories so that it will attract visits from its target audience. This includes the optimization of a site, the submission to directories, the use of 'pay-per-click' search tools and keyword related advertising.
Stay tuned for lesson 6...
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